Chengdu Rongyu Chunxi Road: A Striking Modern Architectural Design

Enhancing the Influence of a Global Brand

The inspiration for the design of Chengdu Rongyu Chunxi Road comes from a combination of traditional culture and modern fashion design. Joy Yang, the chief designer, explains that the design takes inspiration from the mechanical aesthetics of the Empire State Building, with its rich lines and contours. The goal is to create a design that penetrates the fashion world and becomes a fashion icon.

The unique properties of Chengdu Rongyu Chunxi Road lie in its strategic location and its use of striking modern architectural design. Situated in Chengdu's main commercial center, the project covers an area of 5015.48 square meters. The overall planning of the project is to serve the community with commercial services, including two apartments and residential buildings. The core theme of the design is "experiential service," aiming to provide a unique and interactive experience for visitors.

The realization of the design incorporates various materials and technologies. Yashi white marble, high-quality carbon steel, brushed stainless steel art glass, and brushed dark brown metal are used to create a visually stunning environment. The design also features built-in kick threads and invisible air conditioning outlets, ensuring a seamless and comfortable experience for visitors.

Chengdu Rongyu Chunxi Road is not just a physical space; it is designed to create different scene experiences for customers. The design team, led by Joy Yang, aimed to infuse scene building into the space, allowing customers to bring their emotions into the environment. The design emphasizes inner communication and presents the future lifestyle on a cultural and spiritual level.

The Chengdu Rongyu Chunxi Road project was completed in October 2019. It has received recognition for its outstanding design and creativity. Joy Yang's design was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This prestigious award acknowledges designs that authenticate experience and resourcefulness, incorporating best practices in art, science, design, and technology.

With its unique blend of traditional culture, modern fashion design, and striking architectural elements, Chengdu Rongyu Chunxi Road stands as a testament to the power of design in enhancing the influence of a global brand.